Single Concepts

Website Design / Application Design

Before creating and uploading a website, it is important to take the time to plan exactly what is needed in the website. Thoroughly considering the audience or target market, as well as defining the purpose and deciding what content will be developed are extremely important.

Single Concepts has designed, promoted, and provided consultation services on many web sites for entrepreneurs, and small businesses, home based businesses, start-ups, families, non-profit organizations, and everyday people that just want to put their message or products online.

Every web design project is created from scratch using visual appeal, cross-browser compatibility, and search engine friendliness. The sites we design are unique to the web site owner with custom graphics, banners and logos, and quick loading, all at prices well below the industry standard; prices that everyone can afford. We also keep all clients informed of the status of their design project with mock layouts and test pages that are easily accessed online by password so you will know exactly what your site looks like before it ever goes live.

When your web design project is completed, we submit your site to the top free search engines/directories and other lesser-known search engines/directories worldwide. Submission is included free of charge with our design services. top

Email Marketing

Email marketing is an efficient and effective way to communicate, interact and build relationships. Especially in a time of slow economic growth, email allows you to reach your customers without breaking your marketing budget. Whether you are a beginner or looking to improve your current email marketing strategy, Single Concepts can help you achieve your goals. Utilizing our proven techniques and strategies you will see direct results applied to your business.

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:

sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business,
sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately,
adding advertisements to e-mails sent by other companies to their customers, and
sending e-mails over the Internet, as e-mail did and does exist outside the Internet (e.g., network e-mail and FIDO).

With this understanding, we make it easy to send email newsletters to your customers, manage your subscriber lists, and track campaign performance. top

SEO Marketing

As the initial step of SEO, one of our professionals will review your website and identify which pages need optimization to make the website search engine friendly. What we often find is that sites may have duplicate content, session ID numbers, flash content, dynamic content and other such problems which prevent webpages from being indexed. In addition, we will review your keywords and use keyword research tools to create a list of the most searched terms for your website or industry. top

Idea Consulting

Many businesses think of marketing as simply advertising, but as you can see from the dictionary definition it is much more than that. In fact marketing is arguably one of the most important elements of any successful business. We will help you formulate and get the juices flowing for your idea. top

Business Plan

Writing The Plan

What goes in a business plan? The body can be divided into four distinct sections:

1) Description of the business
2) Marketing
3) Finances
4) Management

Agenda should include an executive summary, supporting documents, and financial projections. Although there is no single formula for developing a business plan, some elements are common to all business plans. They are summarized in the following outline:

Elements of a Business Plan

1. Cover sheet
2. Statement of purpose
3. Table of contents

                I. The Business
               A. Description of business
               B. Marketing
               C. Competition
               D. Operating procedures
               E. Personnel
               F. Business insurance

               II. Financial Data
               A. Loan applications
               B. Capital equipment and supply list
               C. Balance sheet
               D. Breakeven analysis
               E. Pro-forma income projections (profit & loss statements)
               F. Three-year summary
               G. Detail by month, first year
               H. Detail by quarters, second and third years
                I. Assumptions upon which projections were based
               J. Pro-forma cash flow

               III. Supporting Documents
               A. Tax returns of principals for last three years Personal financial
                   statement (all banks have these forms)
               B. For franchised businesses, a copy of franchise contract and all
                   supporting documents provided by the franchiser
               C. Proposed lease or purchase agreement for building space
               D. Copy of licenses and other legal documents
               E. Copy of resumes of all principals
               F. Copies of letters of intent from suppliers, etc.

How we can help

Single Concepts can help you develop your business plan. All plans are based on client participation. Contact us to get your plan in action. top

Business Cards

Great looking business cards from Single Concepts can make you look good!

Making your business look good has never been easier.. Whether you are looking for a sophisticated full color design or a more traditional flat or raised ink business card, Single Concepts offers you the choice.

Whether you are starting out or have been in business for some time, it’s important to find a marketing solutions partner that will be with you along the way. Many businesses use business cards as that all-important first point of contact marketing message. Single Concepts can provide you not only with high-quality business cards but our prices are very competitive. We even offer matching letterhead, envelopes, postcards, announcements, and invitations so as your business expands, we can help you to design the tools to market more effectively. top

Business Consulting

The bottom-line benefits of optimizing, streamlining, and improving the efficiency of an organization are very real. The key is in making it happen. Managing the increasing complexity of technology is crucial for success. That's why a trusted business advisor is no longer a luxury, it is a necessity.

We listen. We ask questions. We analyze. We help you address your business requirements by taking a strong analytical approach to your specific business needs. From concept through implementation, we work with your team to help you leverage your people, your processes and the increasing power of technology. Single Concepts have the knowledge and experience to address all of your strategic business challenges. top

Logo's - Business Identity

What is a logo?

Simply put, a logo is a name, symbol, or trademark of a company or organization. Logos can be made up of text that is configured in a unique way. Your logo can be an illustration with your company's name on or around the illustration. Or your logo can be a symbol. A logo may also be a combination of these, but its goal is always to project the company's intended image.

Your logo should be unique and recognizable

There are two reasons you need an unique logo. First, you want people to see a visual representation of your company or business. When people see your logo, you want them to immediately associate that logo design with you and no one else. You don't want your logo to be a piece of clip art because someone might associate that clip art with your competitor. Using an image or a typeface that is all too common defeats the purpose of having a logo, and can even have a negative backlash among your audience who would view your company as unimaginative.

Second, a unique corporate identity is important because you don't want to violate any copyrights or trademarks of other companies. If your logo is too similar to another company's logo, it is in your best interest to modify or redesign the logo. What it would cost you in time and money to have it redone would be very small compared to winding up in court for a copyright violation.

If your logo is simple and unique, and if people visit your web site repeatedly, people will associate your logo with your company. When done properly, a logo is one of the simplest ways to make a brand name recognition impact.

Let Single Concepts help you develop your logo strategy. top

Software Training

Microsoft Word Training - click to see course
Train in Microsoft Word and learn what the latest versions of Microsoft Word has to offer. MS Word has many more capabilities than just word processing. Collaboration, document comparison, multilingual support and many other capabilities have been added over the years. The Drawing tool allows simple desktop publishing operations such as adding graphics to documents.

Microsoft Excel Training - click to see course
The Microsoft Excel training course teaches you about how to use the intuitive interface, capable calculation and graphing tools of Excel. As a spreadsheet program Excel is one of the most popular microcomputer applications to date.

Microsoft Powerpoint Training - click to see course
Ttraining in PowerPoint will teach you how to create interactive slide shows using this popular presentation program. Microsoft Powerpoint is among the most prevalent forms of persuasion technology: according to its vendor, Microsoft Corporation, some 30 million presentations are made with PowerPoint every day.

We offer these courses and many other productivity related programs. Please contact us for additional information about training programs. top